Caboodle is a luxury DIY craft kit venture for adults. The founders purchase deadstock and unused raw materials from luxury brands and partner with them to create sustainable, bespoke DIY craft kits.

We collaborated with Caboodle to establish their brand kit and design system – this project is still ongoing and the brand kit will be finalized during Spring of 2024.

Skills: Branding, Graphic Design, Adobe Creative Suite
Role: Project Lead, Graphic Designer
Team members: Isabel Garcia, Wei-an Jin, Irene Lee