For the Spring term recruitment of my entrepreneurship pre-professional fraternity, I came up with the theme of ‘Do Not Disturb.’ I was inspired by simple and colorful geometric shapes, relaxation mode, hotels’ do-not-disturb signs, and the DND mode on our iPhones – in the campaign, I aimed to mix all of these ideas. In the recruitment campaign, I produced short video materials as well as static graphics under the theme, boosting account engagement by +500% and viewer counts beyond 10,000 views.

Role: Art Director, Graphic Designer, Head of Recruitment
Skills: Figma, Adobe Creative Suite, Branding, Marketing Strategy